The Peter Hahn story – from mail order llama wool coats to successful multichannel company

Join us through six eventful decades of fashion history!

1-Chronik-1964
1964

Peter Hahn GmbH is established in the present headquarters in Winterbach. Selling coats, jackets and blankets made from llama wool by mail order and fasion tours.

1965

The first Peter Hahn fashion house is opened in Stuttgart.

1968

Peter Hahn AG, Switzerland established.

1970

Fashion house in Frauenfeld (Switzerland) opens.

1971

Fashion house in Bern (Switzerland) opens.

1972

Fashion house in Munich opens.

1973

Fashion house in Zurich (Switzerland) opens.

1977

Flagship stores in Winterbach open.

1978

The new building in Winterbach celebrates Richtfest (a builder’s rite traditionally held when the last beam (or its equivalent) is placed atop a structure during its construction.)

1980

Fashion house in Basel (Switzerland) opens.

1982

Fashion house in St. Gallen (Switzerland) opens.

1989

Peter Hahn celebrates its 25th anniversary.

1990

Fashion house in Göppingen opens.

1991

Peter Hahn France is established.

Fashion house in Heilbronn opens.

1992

Peter Hahn invests 12 million euros for the expansion of storage and shipping in Winterbach.

Fashion house in Stuttgart opens.

1993

Peter Hahn Austria is established.

Peter Hahn AG in Switzerland celebrates its 25th anniversary.

1-Chronik-1978
1994

Fashion house in Freiburg opens.

1995

Reopening of the fashion house in Heilbronn after expansion.

Expansion of the logistics centre in Winterbach.

1996

Received “Awards for the Environment 1996” by the Minister of Environment and Transport in Baden-Württemberg.

1998

Fashion house in Wiesbaden opens.

1999

Peter Hahn, Atelier Goldner Schnitt and Madeleine combine their expertise as TriStyle Holding.

2000

Peter Hahn Netherlands is established.

Awarded bronze at the “Service provider of the year 2000” competition, from the financial and economic ministry Baden-Württemberg.

2001

Peter Hahn Belgium is established.

The first Peter Hahn Basic Stores open in Hamburg, Bad Reichenhall and Villingen.

Peter Hahn online shops launch.

Commissioning of the photovoltaic system at the headquarters in Winterbach.

2002

Peter Hahn Basic Stores opens in Regensburg.

Peter Hahn Denmark and Peter Hahn Finland are established.

2004

Peter Hahn celebrates its 40th anniversary.

2005

Peter Hahn online shops open for Switzerland, Netherlands, Finland, Denmark, France and Belgium.

2006

Peter Hahn UK opens online shop.

2008

Peter Hahn Sweden is established.

Fashion houses open in Cologne, Nuremberg, Essen and Bielefeld.

2009

Peter Hahn is awarded the “Mail Order Company of the Year 2009” – a coveted prize in the mail order industry.

2010

Peter Hahn focuses on sustainability and invests in innovative technology:
An automatic flat packing system is implemented, which saves up to 50% of packaging material every year.

2011

Magazine BTE marketing consultant names Peter Hahn’s online shop September’s site of the month, due to its successful relaunch 10-years on.

Peter Hahn is awarded “Ecommerce Milestones 2011” for outstanding achievements.

2013

“Peter Hahn becomes a member of the BSCI (Business Social Compliance Initiative). The BSCI ensures, amongst other things, that social standards are complied with in the supply chain and fair working conditions are maintained.”

2014

Peter Hahn celebrates its 50th anniversary and presents itself on TV for the first time with early evening commercials.

Peter Hahn is commended by Fokus Money for its sustainability.

2015

Equistone Partners Europe acquires, together with the management, all shares in TriStyle Mode GmbH.